Social Media Audit for Western TC Marketing

Audit for Western Technical College Marketing Program

Facebook, Twitter, & LinkedIn

 

Facebook

Followers – 270

# of daily posts – <1, occasionally more than 1/day

Avg. likes/post – <1

SWOT

  • Strengths
    • The posts reach a decent, yet not great, amount of people, which means that at least a lot of people are seeing the content
  • Weaknesses
    • There is very little interaction and not nearly enough posts. Little to no likes and rarely are there clicks on the content. Also, the last few posts, which account for the last month, have zero engagements.
  • Opportunities
    • There are opportunities to spread the word, either about the marketing program or the content, through sharing. Right now, almost nobody shares anything from the page, so we need to get more engagement in our posts.
  • Threats
    • The biggest threat to this page and the rest of our platforms is our lack of involvement. We aren’t posting nearly enough which means we are not reaching out to our potential audience. We can’t expect people to engage with us online if we aren’t attempting to engage with them.

Twitter

Followers – 196

# of daily posts – <1, occasionally more than 1/day

Avg. likes/post – <1

SWOT

  • Strengths
    • The posts are good and show a clear CTA. They force the reader to ask themselves the question, which keeps them looking at it longer. There is also a good number of followers to begin increasing awareness
  • Weaknesses
    • Posting right now is happening about once/week and there is little to no likes or comments on any of them.
  • Opportunities
    • Twitter, along with Facebook is great for promoting events and increasing awareness and there is a good base of followers. We need to have more engagement and sharing of the posts to spread the word
  • Threats
    • The biggest threat to this page and the rest of our platforms is our lack of involvement. We aren’t posting nearly enough which means we are not reaching out to our potential audience. We can’t expect people to engage with us online if we aren’t attempting to engage with them.

LinkedIn

Followers – N/A

# of daily posts – <1/month

Avg. likes/post – N/A

Virtually inactive

SWOT

  • Strengths
    • The few posts that are there do look nice.
  • Weaknesses
    • There has been no activity in the last 6 months! Absolutely no customer engagement.
  • Opportunities
    • LinkedIn is a good platform to reach out to people looking for jobs and in this case, maybe looking where to go to school.
  • Threats
    • The biggest threat for this page and the rest of our platforms is our lack of involvement. We aren’t posting nearly enough which means we are not reaching out to our potential audience. We can’t expect people to engage with us online if we aren’t attempting to engage with them.

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